Urban Decay is an American cosmetics
company that was founded in 1996 by Sandy Lerner. The idea behind the brand was
to fight the status quo of pink, red, and beige. They introduced a rebellion in
make-up.
In 2013 they were acquired by L’Oreal
and for a brief month (June-July) had decided on selling in China where animal
testing is mandatory in order to sell. However after consumer out cry they
decided against it and maintain a cruelty-free title. They do offer select vegan products but are not a complete vegan company.
On their site:
http://www.urbandecay.com/about-us/about_us.html
Virgin, Sin, Naked, Sidecar
Virgin, Sin, Naked, Sidecar
Virgin, Sin
Half Baked, Smog, Darkhorse, Toasted
Half Baked, Smog, Darkhorse, Toasted
Half Baked, Smog
Darkhorse, Toasted
Buck, Hustle, Creep, Gunmetal
Buck, Hustle
Creep, Gunmetal
Urban Decay's Naked Palette
Claims: “Everybody wants to look good NAKED! Far from a group of boring beige
shadows, Naked Palette's long, lean, seductive case is packed with TWELVE
gorgeous neutrals, and includes our pro-quality Good Karma Shadow Brush.”
Pigmentation: Most of the
lighter-medium shade colors are highly pigmented expect for Darkhorse, Creep
and Gunmetal which are the darker colors. Beautiful in the pan but are very
chalky, so you’ll have to layer them on.
Finish/Texture: Over all the colors go
on very well. Even the glitters go on very nicely however there is fallout.
Even though there are chalky colors they still are silky to apply.
Longevity: Without primer it lasts
about 2-3 hours on my oily lids. With a primer these last about 7-9 hours.
Packaging: A dark velvet case that
shuts closed magnetically. Includes a small mirror inside and placement for an
eyeshadow brush.
Price/Availability: $50 US/Sephora,
Ulta, Macy’s, Beauty.com
Virgin: A pale,
shimmering pink nude. Great highlight for the brow bone or tear duct.
Sin: A shimmering
blush pink with a frost finish.
Naked: A silky
matte beige-light brown color. Almost invisible on my skin but a nice color on
the lid.
Sidecar: A
shimmering, medium bronzy shade with warm undertones. Make note there is fall
out.
Buck: The same
matte silky formula as Naked but a few shades darker.
Half Baked: A
classic Urban Decay shade. It’s a shimmery-metallic copper bronze. Make note
there is fall out.
Smog: A darker,
rustier version of Half Baked.
Darkhorse: A deep
matte base chocolate brown with warm golden flecks.
Toasted: A
shimmery dark brown with a pink cooper tone.
Hustle: Very
similar to Toasted with a dark brown base but still similar shimmery formula.
Creep: A chalky
matte black base with silver flecks. Make note there is fall out.
Gunmetal: A
metallic blue-gray that has a chalky payoff. Make note there is fall out.
Likes: The pigmentation and quality of this set is up to par with the brand and their regular full size shadows. My favorite shades are Virgin, Naked, Sidecar and Darkhorse.
Dislikes: I don't think every shade is
flattering on all skin tones. That's usually why I steer clear from palettes, you
have to come to terms that not every shade is going to be used. It’s also
disappointing that the darker shades become more chalky.
Overall: The reason this palette has
been so successful is not only the range in formula and shades but also the
compatibility of them. This is not my most favorite of both. The shades that I
do love are available to be purchased separately however the quality of the
palette is worth it alone.
*Disclaimer- All products have been purchased by me.
*Disclaimer- All products have been purchased by me.
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