Urban Decay is an American cosmetics company that was founded in 1996 by Sandy Lerner. The idea behind the brand was to fight the status quo of pink, red, and beige. They introduced a rebellion in make-up.
In 2013 they were acquired by L’Oreal and for a brief month (June-July) had decided on selling in China where animal testing is mandatory in order to sell. However after consumer out cry they decided against it and maintain a cruelty-free title. They do offer select vegan products but are not a complete vegan company.
On their site: http://www.urbandecay.com/about-us/about_us.html
Now for the swatches and review!
