Drugstores
are quickly becoming the “it” spot for beauty addicts. Mass
brands at
a very inexpensive cost is very appealing, but when it comes
to
cruelty-free the choices become very limited. Recently, Target has taken the
initiative
and has started expanding their beauty brand selection, focusing on more
niche
brands. Shea Moisturizer, for example has a large portion of their line available for
purchase
at Target which is more then other drug stores. Target has now
announced
that Dubble Trubble by Galvin & Galvin London will be introduced
to 1,788
US stores. The brand is formulated with organic botanical extracts
and a
portion of the products’ proceeds benefit the Prince of Wales
Foundation,
which raises money for urban and rural communities and the
environment.
Launched in the U.K. last September, the range, which
features
five two-in-one Shampoo & Body Washes in scents like Bananaberry,
Cherrybomb
and Watermelon and a Cool Cucumber Detangling Spray, is
targeted
to children between 3 and 12 years old. Each product, meant to be
gentle
and packed with antioxidants, anti-inflammatories and nutrients,
retails
for $6.99. It is not yet said when it will be available in stores.
Natural nail polish brand Zoya is launching
an exclusive limited-edition 2,000
piece nail polish collection based on Emily
Liebert’s new novel, “You Knew
Me When.” Coming out in September the Zoya
You Knew Me When
Collection includes three shades created exclusively
for the book’s launch. It
will be sold online at zoya.com for $24.99.
The cream colors are named after the three
main female characters,
Katherine Hill, Laney Marten and Luella
Hancock- a deep red, dark green and
burgundy, all reflecting each of the
character’s personality. Perfect
shades for the incoming fall. Like all other
Zoya polishes, these will be
camphor, DBP, formaldehyde and toluene free, and
vegan-friendly.
The Zoya
You Knew Me When Collection will be promoted mainly through
book
signing events and social media.The trio will be gift-packaged with
autographed
copies of the novel and Zoya will offer complementary nail
polish
changes with the three shades at book signing locations in the fall.
Alexa Chung though unknown in the States is a
huge celebrity elsewhere.
She has an upcoming book, “It,” and a
contributing editorship at British Vogue.
That’s in addition to her DJing, modeling and presenting daily on a
music TV show, “Fuse
News.”
“Established in 1999 Eyeko is the bespoke
cosmetics label, devised by makeup veterans and partners Max and Nina Leykind,
created for your eyes only. Favoured by stars and celebrities Jennifer
Lawrence, Salma Hayek, Clara Paget and Gemma Arterton all adore the range's
internationally stocked, innovative products and critically acclaimed makeup
artists Lisa Eldridge, Polly Osmond and Kay Montano all use Eyeko in their kit."
With
Eyeko, Chung is advising the brand on products. “It’s a creative
relationship,”
she said of the company, which industry sources believe
generates
overall sales of about $10 million yearly. “I send images and
different
inspirations to Max and Nina and we go from there. It’s quite free
form at
the moment.” Chung worked with Eyeko on a $45 set bearing her
name (and
her art), which includes waterproof black eyeliner and waterproof
black
mascara. It will be out in November in the brand’s 1,000 doors globally,
including
Selfridges, Space NK and Sephora.
Check her page out at: http://www.eyeko.com/alexa-chung
